Search Engine Optimisation (SEO)

SEO – the Art of being found by Search Engines

Search Engine Optimisation (SEO)


Learn how to optimise your social media as well as your website. The phrase ‘Search Engine Optimisation‘ can sound a bit daunting and confusing, but it doesn’t have to be. It simply means making sure that your website can be quickly matched with the search phrases potential customers type into Google, Bing, Yahoo or any other search engine.

SEO, when applied correctly can bring in a considerable amount of visitors to your website, and is vital to ensure your potential customers find you when they begin their search for your services.

Social media also plays an important role in raising brand awareness and driving traffic to your site.
Candidates will learn how to identify the right phrases and incorporate them in to all their online marketing activities.

What you will learn

Candidates will learn:-

  • Which search phrases site visitors use
  • How to optimise each website page individually
  • How this affects organic search results
  • How to optimise social media posts
  • How social media improves your search rankings.

How this will help

Understanding how SEO works will not only increase traffic to your website, it will also save you spending thousands hiring someone to look after this aspect of your business.

Even if you still want to outsource the work, you will know what to expect from their service.

Knowing how and why you need to optimise your social media engagements will make a significant difference to the overall results you achieve.

Funding for is available in all areas for anyone who is an employee of a Limited Company. As a Sole Trader you are welcome to attend either by paying privately of by taking advantage of the 24+ Advanced Learning Loan.  Register your interest with us now and we will check eligibility.

This course will introduce you to the tools and analytics available from Facebook, Twitter, LinkedIn, Pinterest, Google+ and Google Adwords.

 Woven through the mandatory modules will be Business InnovationBranding, Social Media Marketing, Website Awareness and Entrepreneurship.

Tell me and I forget, teach me and I remember, involve me and I learn.

Benjamin Franklin

What an interesting and inspirational course. I feel very motivated and much clearer about my short, medium and long term goals.

Elizabeth Brias