Social Media Marketing

Unleash the power of the ‘World of Mouth’


Concept image - Words connected with social mediaSocial Media and Digital Marketing Course


Candidates attending Level 2 Promotion of Goods and Services with Social Media & Level 3 Principles of Social Media Advertising and Promotion will be introduced to some of the most popular social media marketing, management and monitoring tools available today.

You will learn how to identify which of the social media sites you should be using, and understand why and how to get the best from each of them.  Before testing and applying your new found knowledge, to a workable, structured and integrated social media strategy.

What you will learn

Candidates will learn how to:-

  • Use social media for research
  • Understand the different platforms
  • Create an online marketing strategy
  • Create a company social media policy
  • Understand how to integrate these strategies into your business.

How this will help

We all know that word of mouth referrals are invaluable to our business growth. That is why social media works for businesses, because it harnesses the power of social influence. Knowing that a friend of colleague likes or endorses a brand gives reassurance and encourages others to engage.

Funding is available for Enterprise Skills Training in all areas for anyone who is an employee of a Limited Company. Those wishing to attend who are Sole Traders, may do so either by paying privately or using the 24+ Advanced Learning Loan accessed via Opportunity Workshops. Funding for the Social Media Marketing courses varies depending on location, so please register your interest with us now and we will check eligibility.

Funding for is available in all areas for anyone who is an employee of a Limited Company. As a Sole Trader you are welcome to attend either by paying privately of by taking advantage of the 24+ Advanced Learning Loan.  Register your interest with us now and we will check eligibility.

This course will also introduce you to BrandingSearch Engine Optimisation (SEO), Website Awareness, Entrepreneurship and Intrapreneurship. 

The key learning I have taken from this module is that social media is now an essential part of the marketing strategy of any business, and this will only increase in the future.

Liz Dawson

Owner, Choices Hire

A goal without a plan is just a wish.

- Antoine de Saint-Exupry