Google Adwords Advertising
Make Google search your best friend
Using Google ‘Adwords’ means being in
the right place at the right time
Conventional advertising has always been very hit and miss, hoping that your advert will be seen by a potential customer and that they will remember you when they are ready to buy. Google Adwords advertising delivers your tailored advert to someone at the exact moment that they are looking for what you provide. No guess work, just informed, structured highly targeted and extremely cost effective advertising.
All candidates will gain knowledge of the world of ‘paid for advertising’ (PPC) and how this powerful medium enables a company to drive ‘purchase ready’ traffic to their website during the visitors research process. They’ll gain an understanding of how the Google Keyword Tool Planner works, be able to set up a Google Adwords account and experience first hand the results of running a targeted advertising campaign at a fraction of the cost of traditional advertising.
What you will learn
Candidates will learn how to:-
- Create an AdWords account
- Research keywords with the Google Keyword Tool Planner
- Create winning adverts and landing pages
- Set up campaign budgets and understand the bidding process
- The value of remarketing and much more…
How this will help
When everything else is in place and you are ready to invest a little in paid for advertising, you will be able to take advantage of the most highly targeted marketing the world has ever known.
These marketing skills will enable you to set business growth goals for the future, knowing that you have the ability and knowledge to achieve those goals, thanks to the power of online advertising.
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The single biggest problem with communication is the illusion that is has taken place.George Bernard Shaw
The whole course has been a very positive experience and opened our eyes to the very many ways we can grow the business.Sarah Greeff