LinkedIn for Business
The world’s greatest customer relationship manager
Use LinkedIn to make contact with anyone in the world
By building connections on your LinkedIn profile, you have access to anyone you need to make contact with to help grow your business. A LinkedIn business page reinforces your company’s message whilst focussing on the more formal side of the company’s brand identity.
LinkedIn is the world’s largest clean and factual customer relationship management system (CRM) and it is yours to use for free, or for a small monthly fee for a premium account; the benefits of which are endless.
The theory of six degrees of separation contends that, because we are all linked by chains of acquaintance, you are just six introductions away from any other person on the planet.Frigyes Karinthy 1929
What you will learn
Candidates will learn to:-
- Understand company pages and profiles
- Know and find your audience
- Create a message campaign
- Create engaging updates
- Market your LinkedIn page.
How this will help
Never has there been a time when your key prospects are literally just a few clicks of the mouse away.
Understanding LinkedIn for Business opens up a whole new world of possibilities and opportunities to promote your business to the people who can really influence both yours and your company’s future success .
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Communication – the human connection – is the key to personal and career success.Paul J Meyer
This course has been a fantastic source of information on how to use social media to its full potential.Peter Sherwood-Clarke